A sports management and consulting firm that specializes in marketing and networking between the US and Japan. Founder and CEO, Willie Banks, is the former triple jump world record holder and in fact the name of the company derives from the historic name of that event “Hop, Skip, Jump”.
HSJ, Inc. provides its clients with value-added skills and experience for events and sports organizations. With vast, sports experience, industry knowledge and operational skills for sports businesses, HSJ, Inc. and its network help businesses and individuals implement new programs, develop strategic planning and create fresh marketing tools.
Currently, HSJ, Inc. is the Japanese “Master Distributor” for Fieldturf Tarkett Incorporated, an artificial grass manufacturer. Fieldturf is used for sports stadiums like Giants Stadium, Ford Field, Tropicana Field, and the Tokyo Dome. As the Master Distributor, Willie manages the sales, installation and maintenance of Field Turf in Japan and Taiwan. As a result of his understanding of the Japanese culture he successfully negotiated with companies like Kawasaki Frontale Soccer team (a J-League team), Tokyo Giants baseball team and the Mitsubishi Sports Club. In addition, while consulting for Dentsu, Japan’s largest advertising and marketing company, Willie introduced Japan to the concept of “naming rights” for stadiums, raising hundreds of millions in revenue.
For Japanese please see: http://www.hsj-j.jp/
